Never Say “Lipstick”


Barack Obama’s supporters recognized a smear that he didn’t intend. When he spoke of putting lipstick on a pig, the house exploded with laughter. Talk about red meat.

Only problem is, Obama didn’t mean it “that way.” And that’s Barack’s problem, not McCain’s, or Sarah Palin’s. Barack said it, paused (as he is wont to do), and his audience punctuated his remark with wild enthusiasm as if they believed it was about Sarah Palin. And right at that moment it became about Sarah Palin. And there was almost nothing Barack Obama could do about it.

The McCain campaign posted a web ad exploiting Obama’s slip. Big mistake, if you ask me. Or maybe not so big if the real “catnip for the media” (Obama’s estimation of his comment) continues to be the video of Obama’s slip and not the McCain ad.

Dennis Miller has an interesting theory about what happened. “Lady Palin,” he said, “is deep inside Obama’s mellon.” I’m from California, so let me translate. The esteemed governor Palin has become so popular and has so effectively derailed the Obama campaign that Obama can’t get her out of his head and he doesn’t know what to do.

What’s this got to do with the lipstick gaffe? Ms. Palin’s most memorable remark during her convention speech was the alleged extempore joke about the difference between a hocky mom and a pitbull. She pointed to her mouth and said, “Lipstick.” America liked that, and they liked Sarah Palin. Still do.

So the lipstick motif became a fixture of the McCain camp. Miller speculates that this motif took subliminal root in Obama’s consciousness. Without malice or forethought, the motif surfaced in the form of a long-standing aphorism. Obama’s problem is that this aphorism had never before been used in this peculiar political context.

People are beginning to speculate that Obama has a liability that could injure him in his upcoming debate with John McCain. He seems constitutionally incapable of packaging his ideas in the form of a sound byte. When commenting without a script, his statements are neither crisp nor compact. (In this respect, he is more like President Bush than John McCain is.) Obama may be thinking now that going for the spontaneous repartee may be more dangerous than his typically long-winded answers to questions he could answer with a simple “yes” or “no.”

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By the way, suppose Obama was actually intentionally ambiguous when he said what he did. Would that really be sexist?

What say you?

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