Assessing My Need for an Apple Watch


I didn’t think I’d find the Apple Watch very interesting. The #1 reason is that I was sure it would be priced beyond my reach, for a timepiece. The #2 reason was that I thought it would be more timepiece than anything Apple should be willing to brag about.

Then I watched the various short tutorials at the Apple website. It does seem to have some nice features. Certainly, if you want to, you can pay $10k for a special edition. But for a few hundred you can get the same technology with less but completely satisfactory luster.

Still, a few hundred dollars? I wear a watch I paid less than a hundred for and everybody thinks it’s a Rolex. And I have a smart smart phone, the iPhone 6. I could strap it to my wrist.

If Apple and its loyal customers have watch envy, they have some catching up to do. They may want to drool over “The World’s Most Expensive Watches.” For my money, I’d go with the Roger Dubuis Excalibur Quatnour. Unfortunately, it’s priced at 1 million Swiss francs, and I have only a few dozen francs left over from my last trip to Zürich.

I think I’ll stick to my policy of waiting for the second or third generation Apple Watch before I buy the first—at a discount.

Here’s a New Yorker cartoon that captures the tech zeitgeist, and my own mood, in good humor:

Daily Cartoon: Friday, April 24th – The New Yorker.

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